I’ll never look at a tap, sink, toilet or handrail the same way. Secretly I’ve always wanted to make music out of bathroom and kitchen products and love to experiment until the result has been achieved.
This was very much a brand activation where it was important to reach the demographic of the audience in an environment where they were surrounded by their competitors.
Bringing the brand to the forefront utilising the clients products such as sinks, various tap ware, bathtubs, toilets was a challenge we revelled in.
We wrote, performed, orchestrated & produced a bespoke percussive backing track from bathroom & kitchen products!
Part of the challenge was in making music to suit the different sections of the display and to create sounds that were different for each sub brand. The reason it was challenging is that each product had similar tonal qualities. This is where some serious creative and experimental thinking was required.
unscrewing the spouts off the taps and using the lever created a great 3 note flute. We also discovered that the laundry sink had at least 15 sounds and that a porcelain hand band basin made a great gong! The final result was the recording of around 40 sounds from which to orchestrate the backing track.
The ‘Bathroom Percussion’ backing track was played on the stand during exhibitions across Australia and was accompanied by a live interactive bathroom percussion performance designed to engage the audience.
This created a platform for the presenters to explain the key brand messages and product benefits to an readily engaged audience.
